TOKENSPORT
The Next Generation of Fan Engagement
FOR INFLUENCERS
TokenSport is pioneering a new financial asset class that gives Entertainers, Creators, Artists, and Athletesa chance to share their success with their most important stakeholders –their Fans.
Our regulations-compliant platform allows Influencers (as Issuers)to raise capital from Fans (as Investors)through the offer and sale of digital securities, tied to the Influencer’s income, revenue, or royalty streams. Additionally, Influencers may offer “experiential” benefits such as exclusive merchandise, meet-and-greets, preferential seating, and other unique benefits to enhance their connection to Fans
The Problem
Influencers on social media lack robust methods to monetize
their follower engagement and existing “brand equity” outside of making endorsements or receiving sponsorship from larger companies. Platforms like Instagram and Twitter have allowed Influencers to appeal directly to their fans, but these apps act as steppingstones to paid deals, and are not lucrative in and of themselves. This can limit short-term liquidity if a large amount of capital is needed immediately – for example, launching their own product offering
Our Solution
TokenSport allows Influencers to raise upfront funding from Fans for capital-intensive projects – on their own terms – by issuing
digital securities on the Ethereum blockchain.
Our platform reduces the cost of capital by replacing
intermediaries with blockchain technology. This technology
provides greater flexibility than standard financial offerings.
Using a variety of regulated offerings, this structure gives Fans a tangible stake in the content they love, while granting
Influencers unprecedented access to their supporters.
How It Works
The Influencer decides to create a debt or equity offering on TokenSport, and determines the specific details of the raise (amount, term, etc.)
A TokenSport representative helps onboard the Influencer and facilitate the issuance of branded digital securities through its platform
Fans, as investors, purchase the Influencer’s branded digital securities, with the Athlete receiving the cash proceeds from the sale
Fans are able to trade digital securities on the TokenSport exchange, and potentially earn rewards or experiential benefits from the Influencer by holding securities
The TokenSport platform is a non-custodial, decentralized marketplace, with the following key features:
- Minting and issuance of digital securities (“tokens”), accessible to both accredited and non-accredited investors
- Settlement and validation of digital security trades
- Positive control of digital securities, allowing them to be frozen, burned, and/or reissued
- Compliance with the SEC’s response to FINRA in regard to the settlement of digital security trades
